Ad list: see and switch ads across accounts

Accounts and scope

• Up to 20 accounts at a time; your browser remembers the last choice. Tagged accounts can be picked by tag.
• Levels: campaigns, ad groups, ads. On a campaign, “Ad groups” or “Ads” shows only what is under it.
• Dates: today, yesterday, last 7 / 14 / 30 days, in each account’s time zone.
• Search by name or ID, filter on / off, and sort by clicking a column header.

How the metrics are computed

• Spend, impressions, clicks, conversions and purchase value come from TikTok’s report.
• CTR = clicks ÷ impressions; CPC = spend ÷ clicks; CPM = spend ÷ impressions × 1000; cost per conversion = spend ÷ conversions; ROAS = purchase value ÷ spend.
• Amounts are in each account’s currency, so the total row only shows when one account is selected.
• Results are cached for 2 minutes; “Refresh from TikTok” reads them again.

Turning ads on or off

Tick items of one account and choose “Turn on” or “Turn off”; after you confirm, delivery changes in TikTok right away. This needs a paid plan. When TikTok refuses, its own words are shown for each item. With campaigns selected, “Copy selected” opens the copy page with them.

Changing name, budget, bid and countries

• TikTok campaigns and ad groups have “Edit” under their name; it first reads the current settings from TikTok.
• Campaigns: name and budget (when the campaign has its own budget). Ad groups: name, budget, bid and countries. The ad group table also shows a “Bid” column.
• Only what you change is sent; everything else (age, gender, interests…) stays as it is. After saving, the list shows TikTok’s current values.
• When the budget is on the campaign (campaign budget optimization), change it on the campaign. A Smart+ lowest-cost ad group can not get a target cost afterwards; ROAS and other bid strategies are changed in TikTok Ads Manager.
• When TikTok refuses (for example a budget below what has been spent), its words are shown; when no answer comes back, you are told the change may have been made and to refresh before trying again.

Meta ads

With Meta connected, switch the list to Meta: the same campaigns / ad sets / ads view with Meta’s numbers, and the same on/off switches (only for objects of the selected ad account).