Three ways to create
- In one account: pick the account and go through five steps — type (objective), campaign (name, turn on after creating, campaign budget optimization, special ad category), ad group (bid strategy and pacing, placements, countries, gender / age / language / OS, custom audiences, interests and behaviours, budget, schedule and dayparting, frequency, comments off), creatives (several ads: a TikTok post, a video already in the account or a video link; lead ads open an instant form) and review. One submit creates the campaign, ad group and every ad; an ad that was not created can be retried on its own (for TikTok posts see “Spark Ads: authorization codes and TikTok posts”).
- In several accounts at once: the same five steps. Steps 1–3 (objective, campaign, ad group) are shared by every account you tick; in step 4 each account gets its own ads (its TikTok posts, videos in that account or a video link — or none). Each account has its own result; afterwards turn a batch on or off under “Past batches” and change budgets and bids in the ad list. Custom audiences belong to one account and are not offered in a batch.
- TikTok Shop sellers can create a GMV Max campaign.
- Meta: a Traffic or Sales campaign in the chosen ad account, with an ad set and one video ad posted as your Facebook Page.
The campaign and ad group are created paused unless you turn on “Turn on after creating” in the campaign step; the ads themselves are on and start when the campaign and ad group are turned on. When TikTok refuses, its reason is shown word for word and what you entered is kept, so you can fix it and submit again. Custom audiences need the audience permission in the ad account’s authorization; without it, TikTok’s explanation is shown.
Templates
- “Save as template” above the form keeps the objective, ad group name, budget, bid, frequency, countries, promotion type and paused setting; in the five-step flow also campaign budget optimization, placements, audience, interests, dayparting and more — not the account.
- “Load a template” fills those settings back in, in any account.
- The Templates page lets you use, rename or delete templates (up to 100).