Accounts and scope
- Up to 20 accounts at a time; your browser remembers the last choice. Tagged accounts can be picked by tag.
- Levels: campaigns, ad groups, ads. On a campaign, “Ad groups” or “Ads” shows only what is under it.
- Dates: today, yesterday, last 7 / 14 / 30 days, in each account’s time zone.
- Search by name or ID, filter on / off, and sort by clicking a column header.
How the metrics are computed
- Spend, impressions, clicks, conversions and purchase value come from TikTok’s report.
- CTR = clicks ÷ impressions; CPC = spend ÷ clicks; CPM = spend ÷ impressions × 1000; cost per conversion = spend ÷ conversions; ROAS = purchase value ÷ spend.
- Amounts are in each account’s currency, so the total row only shows when one account is selected.
- Results are cached for 2 minutes; “Refresh from TikTok” reads them again.
Turning ads on or off
Tick items of one account and choose “Turn on” or “Turn off”; after you confirm, delivery changes in TikTok right away. This needs a paid plan. When TikTok refuses, its own words are shown for each item. With campaigns selected, “Copy selected” opens the copy page with them.
Meta ads
With Meta connected, switch the list to Meta: the same campaigns / ad sets / ads view with Meta’s numbers, and the same on/off switches (only for objects of the selected ad account).
The AI never changes your account on its own: switches in the list happen only when you click and confirm.