Three ways to create
- In one account: pick the account, fill in the campaign and ad group, then add an ad.
- In several accounts at once: one configuration created in every account you tick, each with its own result; switch them on or off or change budgets and bids together afterwards.
- TikTok Shop sellers can create a GMV Max campaign.
- Meta: a Traffic or Sales campaign in the chosen ad account, with an ad set and one video ad posted as your Facebook Page.
Campaigns and ad groups are created paused. When TikTok refuses, its reason is shown word for word and the form keeps what you entered, so you can fix it and submit again.
Templates
- “Save as template” above the form keeps the objective, ad group name, budget, bid, frequency, countries, promotion type and paused setting — not the account.
- “Load a template” fills those settings back in, in any account.
- The Templates page lets you use, rename or delete templates (up to 100).